Ukulalela okungenakwenzeka, Ungawathola kanjani amamajini enzuzo amakhulu?

Brand Culture

Ngenkathi imakethe yama-headphone ephakathi kuya kwephezulu ibuswa yimikhiqizo yaseJapan, yaseMelika neyaseYurophu.
Izinkampani zaseShayina zingayisusa kanjani ilebula “yezinga eliphansi, ikhwalithi yomsindo ephansi, nokusebenza kabi”?
Imikhiqizo yaseShayina idume kanjani emhlabeni jikelele?Ukukhiqiza okuhlakaniphile kwaseShayina kudume kanjani emhlabeni wonke?
Izinkampani zemikhiqizo yaseShayina ezizimele zihlala zisebenza kanzima ukuthuthukisa ubuchwepheshe bazo namandla omkhiqizo ukuze zithole ukuncintisana okukhulu emakethe yamazwe ngamazwe.

Ngo-1998, i-Yison yaba khona, silwela ukwephula umbono wokuthi ama-headphone akhiqizwa ekhaya awekhwalithi embi futhi awanaso isiqinisekiso,
ukusiza abakhiqizi abahlakaniphile baseShayina ukuba badume umhlaba wonke, futhi babe uphawu lwamaShayina oludume umhlaba wonke,
ukuze abasebenzisi emhlabeni wonke bakwazi ukusebenzisa imikhiqizo ye-premium ngentengo ethengekayo.

Lokhu kuzinikela ku'ikhasimende kuqala' futhi 'imiphumela iyinkosi'isibe yizindinganiso eziyinhloko ze-Yison futhi isiphenduke umoya we-Yison emhlabeni jikelele.

Ukwakha uhlobo lukazwelonke, ukukhuthaza ukuthuthukiswa kwezimboni, kanye nokukhuthaza inqubekelaphambili yomphakathi kuye kwabaImigomo kaYison kusukela avula imakethe yamazwe ngamazwe ngo-2003.

Ngokugxila embonini yomsindo iminyaka engaphezu kwengu-20, umsindo we-Yison udluliselwe emazweni angaphezu kwe-150 emhlabeni jikelele,ukuzuza uthando nokusekelwa ngamakhulu ezigidi zabasebenzisi.

“Ukusiza abakhiqizi baseShayina abahlakaniphile ukuba badume umhlaba wonke futhi babe uphawu lwamaShayina oludume umhlaba wonke”awusewona umbono ongafinyeleleki.

“Ukuba umholi wemboni”isibe umgomo omusha we-Yison.

Izici zomkhiqizo kanye nezinzuzo

I-Yison ihlinzeka ngezinsizakalo zokuthenga endaweni eyodwa kumakhasimende emhlabeni jikelele.

Ibhrendi ye-YISON igxile emikhiqizweni yomsindo ephakathi kuya kwephezulufuthi ulwela ukwakha ukukhiqiza okukhaliphile eShayina;

i-sub-brand Celebrat ithatha umzila ohlukeneukuhlangabezana nesidingo semakethe nokuhlinzeka amakhasimende ngemikhiqizo yezigaba eziningi ngokusebenza kwezindleko eziphezulu kakhulu.

To ukuhlinzeka amakhasimende we-B-end womhlaba wonke ngamasevisi aphelele 

njengolwazi lomkhiqizo nokuqhathanisa, iziteshi zokuthenga, isevisi yangemuva kokuthengisa, iziphakamiso eziqondene nawe, ukulethwa kwezinto, njll.,
ukuze bathuthukise ulwazi lwabo lokuthenga, benze lula inqubo yoku-oda, banikeze usekelo olubanzi, futhi bathuthukise ukwethembeka kwamakhasimende kumkhiqizo.

Thenga imikhiqizo esebenza kangcono ngamanani aphansi, unikeze izixazululo ezenziwe ngokwezifiso ezisuselwa kuzidingo zamakhasimende nezimo zemakethe,
futhiukusiza amakhasimende athole amamajini enzuzo engeziwe ezindaweni ezithile.

Igloba elihle!ukuqashelwa, ubuchwepheshe obuthuthukisiwe bokunciphisa umsindo, idizayini engasindi nenethezekile yokugqoka, impilo yebhethri ende,

amamodeli azimele aklanywe ngokukhethekile, ama-chips angenantambo athuthukiswa ngokuqhubekayo, imikhiqizo emisha ehlakaniphile,
kanye nokusebenza kahle kwezindlekosebewumthombo wokuzethemba ukuthi uYison umi njengomholi embonini.

Phakathi neminyaka edlule, u-Yison uye waphikelela ekwakhiweni okuzimele nokucwaninga nokuthuthukiswa, futhi uklame izitayela eziningi, uchungechunge nezigaba zemikhiqizo,
futhi uthole isamba samalungelo obunikazi okuklama angaphezu kwama-80 kanye namalungelo obunikazi angamamodeli awusizo angaphezu kwama-20.

Ngamazinga alo aphezulu ochwepheshe, ithimba labaklami be-Yison lenze ngempumelelo imikhiqizo engaphezu kuka-300,
kuhlanganiseAma-headphone e-TWS, ama-headphone ezemidlalo angenantambo, ama-headphones angenantambo, ama-headphone omculo anentambo, izipikha ezingenantambo, imikhiqizo ehlakaniphile neminye imikhiqizo.

Ulwazi lomsebenzisi nokuhlaziywa kwecala

Ngemva kweminyaka engaphezu kwengu-20 yemizamo engapheli kanye nentuthuko eqhubekayo, i-Yison isungule iqembu lamaqembu abasebenzisi abathembekile.

Imikhiqizo nezinsizakalo ze-Yison zijabulela ukuthandwa okubanzi nedumela emhlabeni wonke, futhi futhi zidala amamajini enzuzo engeziwe kumakhasimende amaningi! 

Ake sibone ukuthi amakhasimende e-Yison athini:

Ithimba le-Yison ngokuqhubekayo lilwela ukusungula izinto ezintsha ukuze lihlangabezane nezidingo zamakhasimende futhi lihlala lizibophezele ekuhlinzekeni ngemikhiqizo esezingeni eliphezulu kanye nezinsizakalo ezinhle kakhulu.

Sibonga wonke amakhasimende ethu kanye nozakwethu abasisekelayo.
Ukuthembela kwabo nokuseseka kuyisihluthulelo sempumelelo yethu.

Sizoqhubeka nokusebenza kanzima ukuze sakhe inani elikhulu kumakhasimende futhi senze iminikelo eyengeziwe emphakathini.

Umbono kanye nombono

Izwi lika-Yison lidluliselwe kuamazwe angaphezu kuka-150 emhlabeni jikelele,
ukuzuza uthando nokusekelwa ngamakhulu ezigidi zabasebenzisi, futhi uzuze ukuthandwa emhlabeni jikelele nesithunzi.

Ngokuzayo, i-YISON izosebenzisa ubuchwepheshe bomsindo obunamandla ukugcina izimfuneko eziqinile zomkhiqizo ngamunye, ikhiqize imikhiqizo yomsindo enamandla kakhulu,

dala umkhiqizo ngamunye wekhwalithi ephezulu ngobuhlakani, uxazulule izinkinga ngezinhlelo eziphelele, futhi uhlangabezane nezidingo ezahlukahlukene zamakhasimende.

Thuthukisa ubunye bemvelo bokuphila nokuhleleka emakethe yomsindo.

“Ukuba ibhrendi yomsindo esezingeni eliphezulu emhlabeni wonke”, i-Yison isendleleni!