Ukuhunyushwa Okuphelele kwe-2024 TWS Earphone Market Trends

1, Isimo sikasayizi wemakethe: Ivolumu yokuthunyelwa emhlabeni jikelele ye-TWS ivame ukukhula kancane kancane

Ngokusho kwedatha yocwaningo lomphakathi, ukuthunyelwa komhlaba wonke kwama-earphone e-TWS ngo-2023 cishe kwakungamayunithi ayizigidi ezingama-386, okubonisa ukukhula okuqinile, nokukhuphuka konyaka ngonyaka ngo-9%.
Umthamo wokuthunyelwa komhlaba wonke wama-earphone we-TWS ubulokhu ukhula unyaka nonyaka eminyakeni yamuva, unqoba konke okulindelwe ngomkhumbi okubuthaka kwemikhiqizo ye-elekthronikhi yabathengi ngo-2021 no-2022, futhi ifinyelela ukukhula okuzinzile. Kulindeleke ukuthi ama-earphone e-Bluetooth angenantambo aqhubeke nokugcina inkambiso yokukhula eminyakeni ezayo.

2、I-Outlook Yokuthuthukiswa Kwemakethe: Ama-Earphone e-Bluetooth Angenantambo aletha amaphuzu amasha okukhula

Ngokusho kwenkampani yocwaningo i-Statista, kulindeleke ukuthi ukuthengiswa komhlaba wonke kwemikhiqizo yama-headphone kuzokwenyuka ngo-3.0% ngo-2024, nokugcina umkhuba wokukhula ozinzile.

Imakethe izoba nezizathu zokukhula ezilandelayo:
Isikhathi sokubuyisela somsebenzisi sesifikile
Okulindelwe ngabasebenzisi ekusebenzeni kwama-headphone kuyaqhubeka nokukhuphuka
Ukunyuka kwesidingo “sama-earphone wesibili”
Ukunyuka kwezimakethe ezisafufusa

Ama-earphone eqiniso angenantambo, aqala ngo-2017, kancane kancane athola ukuthandwa phakathi kwabasebenzisi ngemuva kuka-2019. Ukukhishwa kwama-earphone afana ne-AirPods Pro kanye ne-AirPods 3 kungene "ingqopha-mlando yeminyaka emibili", okubonisa ukuthi abasebenzisi abaningi basezindlebeni sebefinyelele isikhathi sokushintshwa. ; Eminyakeni yamuva, ukuthuthukiswa nokuphindaphinda komsindo wendawo, umsindo wokuxazulula okuphezulu, ukuncishiswa komsindo osebenzayo kanye neminye imisebenzi nakho kuye kwathuthukisa kakhulu ukuthuthukiswa kwama-headphone angenantambo, okwandisa ngokungaqondile okulindeleke komsebenzisi kwemisebenzi ye-headphone. Zombili zinikeza umfutho oyisisekelo wokukhula kwemakethe.

Ukwenyuka kwesidingo “sama-earphone wesibili” indawo entsha yokukhula yama-earphone e-Bluetooth angenantambo. Ngemuva kokuduma kwama-earphone e-TWS, isidingo sokuthi abasebenzisi basebenzise ama-earphone ezimeni ezithile, njengezemidlalo, ihhovisi, imidlalo, njll., sikhulile, okuholele ekwenyukeni kwesidingo “sama-earphone wesibili” ahlangabezana nezimo ezithile. .

Ekugcineni, njengoba izimakethe ezithuthukisiwe zigcwala kancane kancane, ukusebenza okuqinile kokulalelwayo okungenantambo ezimakethe ezisafufusa njenge-India kanye neNingizimu-mpumalanga ye-Asia kuphinde kwaletha umfutho omusha oqinile ekuthuthukisweni kwemakethe yama-headphone e-Bluetooth engenantambo.